To find breakthrough creative solutions for a brand or organization I love with people I like.
15+ years of experience as an advertising creative, including broadcast, print, outdoor, digital, guerrilla, direct and email campaigns; 4+ years of Human Centered Design experience; 5+ years in creative leadership roles; an ear for brand voice, a head for strategy, and a heart for nurturing great talent and great creative.
8/17-Present Editorial Director Athleta, San Francisco, CA
Projects : Videos, print ads, editorial content, technical storytelling, direct mail, website, email, social media, collateral, in-store signage, product naming.
2/16-6/17 Omada Health, San Francisco, CA
3/17-6/17 Creative Director
2/16-3/17 Director of Copy and Content
Projects : Website, microsites, videos, social media, direct mail, sales collateral, thought leadership, case studies, events, email Campaigns.
4/09-2/16 Freelance Copywriter, Storyteller
Projects: Websites; design guides; vision videos; blog posts; print, broadcast, outdoor, social media, and guerilla campaigns; new business pitches; public service campaigns; collateral; press kits; online curriculum; immersive stories for the web; brand experience; training booklets; creative briefs, white papers and some things I’m not even sure what to call.
5/99-4/09 DDB, San Francisco, CA
1/06-4/09 Associate Creative Director
5/99-4/09 Senior Copywriter
Projects : Broadcast, print, outdoor, and guerrilla ad campaigns; new business pitches; collateral; design guide; events.
BS in Communications from Ithaca College, Ithaca, NY
Joint Council on International Children’s Services’ Outstanding Child Advocate Award
Various ad industry awards