The Challenge

We could have easily created long, dry white papers on the subjects of the chronic disease epidemic, value-based health care, and employee wellness. But who wants to read a long, dry white paper about anything, really? We wanted to provide thought leadership that our desired audience would actually read.

The Solution

Write and publish Omada Health white papers as Medium articles, always delivering great storytelling and staying true to our brand voice.

NOTE: Don't let the by-lines confuse you—I was the ghost-writer for these five articles. Click each thumbnail to read the entire article.