The Challenge

A lot of consumers assume all Clorox branded products contain bleach. So they wait until their kids are napping or not in the house to use them, and use a kitchen sponge or paper towel to clean up small messes in the meantime. But that just spreads germs around. How can we get them to switch out their sponge or towel for CDW?

The Solution

Show them how CDW integrate easily into parenting moments.