Athleta, one of The Gap brands, is on a mission to empower women and girls to reach their unlimited potential through fitness. When I arrived as Athleta’s Editorial Director, most of their video advertising was outsourced to an ad agency. Bringing my ad agency experience to the brand, I was able to help move all of that work in-house, saving the company money and elevating the creative product, for both Athleta and Athleta Girl brands.