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Suzanne Boutilier

Writer, Storyteller, Content Director

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Alameda County District Attorney

The Challenge

Oakland is a west coast hub for child sex trafficking. DA Nancy O’Malley wanted to raise awareness about the situation with an outdoor campaign. I suggested we could make an even bigger impact with a campaign that could actually help get victims off the streets.

The Solution

Create two separate campaigns: one targeting members of the community and one targeting victims. Both campaigns received a ton of press (US Representative Eric Swalwell even presented the Victims campaign on the floor of the House of Representatives) and trafficked children used the hotline to escape their captors.

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